Due to increased activities of animal welfare organization and consideration of animal rights there has been a decline in animal testing in recent years. People are getting concerned for the animal involved in the cosmetic testing as the experiment performed on animals are cruel, painful, distressing, unethical, time consuming and generally inapplicable to human. The animal involved are generally crammed in cages all their life. They are sometimes tortured beyond the ethical limit. Various organization and countries have banned the animal testing for cosmetics. The European Union was the first one to ban animal testing of cosmetic in March 2013. While India imposes the ban on animal testing of cosmetic in November 2013. Cruelty-free cosmetics are those which while being developed were not tested in animals. Various animal free testing method are being developed for cosmetic which include human simulators, computer modelling etc. There are many organizations such as PETA, Cruelty free international, rise for animal etc. who are working toward preserving animal rights and welfare. Thus to embrace the change and efforts to make people more aware and sensitive towards animal cruelty and exploitation to protect animal rights as well as environment and to encourage futuristic approach for further development as well as to increase the use and demand of cruelty free cosmetic.